SXSW Watchlist: The Pains of Being Pure at Heart

pains1The Pains of Being Pure at Heart have recently been lauded, not just by ATH, but by many others for their self-titled release. It’s shrouded in atmospherics and melody, the perfect blend of everything going on nowadays. Suffice it to say, that very record is one of the only albums released thus far in 2009 that succeeds in every song. Follow the jump to find out a little more about the band.

At times the band brings with them a hint of the shoegaze touch, but they can hold tightly to the noise, bringing it in just as they release some of the more intimate pop moments we all knowingly love in our heart. The band can only grow from this point, and as they are playing SXSW, we’ll all have a part in that.

Now, I recently caught up with the group via email and opted to play a little word association game with the group. Hopefully you’ll enjoy their responses as we all prepare to welcome them to Austin. My words are in bold.

Mexican Food Muy Sabrosa!
Soccer Alex Pains’ expertise
Texas/Austin Austin rhymes with Awesome… sort of.
SxSw Needs more vowels!
Pop Music Something i love far far far too much…
Yeti Eat spaghetti?
(Our) Band Could be your life, but it definitely is mine.
Leisure Activity As little activity as possible, if possible
Road Trip Ladyhawke on repeat
Books Check ’em out!!!

Check out the band at their various SXSW shows:

March 18th @ Red 7 -ForceField PR Day Party

March 20th@ Emos Jr -Slumberland/ Cake Shop Showcase


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