SXSW Watchlist: Ash Reiter

SXSW is barreling down on us and most of us in the music industry are really beginning to feel the heat of the impending crazy week.  At times like these, I like to be a bit sappy and remind myself that this is really all about the music and discovering new artists.  Speaking of new artists, I was recently put in touch with the incredible music of San Francisco based band Ash Reiter.  Many of you know I have a weak spot in my soul for quality female singers, and on first listen, you’ll surely encounter why I’ve been soaking this artist up as of late.  Reiter’s music is based around simple pop melodies, but it’s made unique with a killer voice that’s subtle yet piercing.  The song we’ve got bellow “Paper Diamonds” appeared on the debut LP of same name from Ash Reiter which hit stores last spring.  A sophomore debut is already in the works with an eye on late spring for a release.  Not much info is out there yet for SXSW shows, but stay tuned here and to Ash Reiter’s myspace page for her dates & times during the week.


Download: Ash Reiter – Paper Diamonds [MP3]

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