Last Minute SxSW Advice

Wear comfortable shoes. You will be in a line at some point. Let’s all make a deal and not judge each other by their lack of fashionable footwear.

It is a marathon, not a sprint. Don’t go out too hard. You will burn up. It sucks. It is how you get sick. Keep that even keel.

Remember, this isn’t just Spring Break. There are people in town doing serious work. There are developers creating the next app you won’t ever download and directors trying to get their movie you’ll never see made. Most importantly, if you haven’t been embedded with a band for a day, you probably don’t know the hustle the artists put in. Buy them a beverage, help them load out, be polite when soundchecks go sideways.

Go see something alone. Sharing is fun, but so is a little you time. Relax, have a moment to yourself.

Come to the Showdown.

You can’t see it all. FOMO is dumb. You will always miss something. Don’t be ass trying to hustle your way in to every venue.

Be nice. GET OFF MY LAWN.

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