Activity Share Nude Prince

As we prepare for the release of Unmask Whoever, it’s time I start really paying attention to the craftsmanship of Activity. The first 30 seconds of their new single felt like a sort of post-rock industrial piece; there was this ominous noise echoing in the distance that build this uneasiness. That was calmed, mildly, by the band’s cool vocals, smoothing out the edges of the song just a smidge. That tension began to build, as did the anxiousness of the track, but the band excel by showing restraint, focusing on their pop sensibility while the world seems to crash around them in this song. Initially, I wanted this to unleash a wall of noise and crash into me, but I’m thinking now they made the right choice holding back. The new LP is out on March 27th via Western Vinyl.

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