Despite various member changes since their origin in 2007, Vivian Girls seem to know exactly who they are and what they aim to do on this album. Their simple and fun songs rely on catchiness, zest and pure lightheartedness. However, with all this focus on fluff, does Share the Joy just become a write off, or did Vivian Girls manage to do the difficult task of stuffing sunshine into a bottle?
Let me first say that this is definitely an album that grows on you. While the stark and flat vocals of Cassie Ramone can be a little difficult to listen to at first, tough through it; as the rewards near the end of the album are great; not to say that the beginning is bad, it is just a bit of much needed introduction for those who are not already in love with this band. These ladies open with “The Other Girls,” a rather long first track that begins with a little furious guitar, but for the rest of the song, the band develops a very chill mood. The muted and far away drums combining with the jangly guitars continue on their second number and single “Heard You Say.” On this number, background vocals are utilized to their full effect: the “oohhss and aahhss” dominate, but leave room for some lovely guitar riffs.
At this point, Vivian Girls have given you a good taste of their hazy pop sound, accompanied by the clichéd woe-is-me girly lyrics, but you’re still waiting for those knockout numbers. About halfway through Share the Joy, “Sixteen Ways,” fills this desire. The heavy guitar and drums allow Ramone to sink down a little in her vocals, and the deepness of the song in general lets it become one of my favorites; you can’t help but love that simple strumming and harmonization. Following this song, “Take It As It Comes,” is some girl to girl advice that could fit seamlessly in with something from the sixties. Akin to something from the past, you can practically see these three ladies waving their fingers, sassily urging to “think with your head” instead of your heart. “Light in Your Eyes” then finishes off the album with more of the group effort vocally, both harmonically and through the trade off of the lead voice. Much like the album itself, this end track begins softly, but by the end, Vivian Girls have won you over.
While this is a very fun album, it doesn’t come off as oversimplified. With summer just around the corner, most of these songs should be able to find a home blaring out your car windows, the hot sun serving as the icing on the cake to this bubbly work, or vice versa.