RayRay’s SXSW Reflection

Everyone has a love/hate relationship with SXSW.  We’re all so happy at the beginning of the week only to hate life come Monday.  We here at ATH want to provide some recaps from our week of music and we’ll be doing that with some personal reflections from each member of our staff.  Follow the jump for more from me.

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SXSW Interviews: Young Magic

Michael Italia’s probably not a household name, not just yet.  With that in mind, 2012 seems perfect for his project, Young Magic, to break through to the masses, as he’s already gotten a lot of attention from the press.  We were fortunate to catch up with him before he headed to SXSW to get a brief glimpse inside his mind.  You can check out his SXSW dates after the interview. Thanks again to Gloria for setting things up! Read more

SXSW Interviews: Jonquil

I’ve always been a big fan of Jonquil.  At times their music is pop with dance inducing rhythms, but then they can just be more of a straight up rock n roll band.  Either way, I find myself listening to the band when looking for something unique to pass the time.  Band member Robin McDiarmid took some time to answer our SXSW questions and his answers can be found after the jump.

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New Music from Parlovr

Last year we brought you lots of news about Parlovr, one of Montreal’s hottest act.  It looks like 2012 is going to give us more of the same; the band is set to release another album, Kook Soul, on Dine Alone Records on May 15th of this year.  What I like about our first listen to the new music is the lack of immediacy in the following song.  It’s not hitting you over the head, but instead, the band builds their sound slowly, erupting from time to time with spirited pop moments.  It’s a slight change in direction, but one you’ll surely love if you just take the time to stream the track below.



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