Brand New Gorgeous Bully

Gorgeous Bully have long been on our radar over here at ATH, and when they dropped this new single we, of course, had to get it up. I love the guitar sound that immediately jumps in; it’s heavy and foreboding, with just a hint of harmony…akin to some of the late moments when Sonic Youth took a stab at pop sensibility. The vocals stand back just a bit in the mix with a coat of distortion atop, giving a touch of grit to the song’s presentation. And as always is the case with the band, there’s no shying away from melody, ingraining the track in your head. They’ll be releasing Closure via Breakfast Records real soon!

Burning House Channel Guitar Pop Heroes

From the minute this Burning House single plays on your stereo, you’ll immediately here the band’s homage to Teenage Fanclub. But, while the guitar attack has that blend of noise and melody, you need only look towards the vocal portrayal for how the band look to differentiate themselves from guitar pop heroes. There’s a slight bit of wayward dreaminess, almost as if the voice is fading away as it matches the melodic guitar notes. There’s great promise in this song, so let’s hope we hear more from the group soon as they prep a full length for our ears.

RV Farms Drops New Single

Chilled guitar pop has definitely found a home across the Interweb gossip sites, and I’m glad, as it allows for bands like RV Farms to seep into my life. Slight bits of electronics seemingly lead you in one direction, toying with a dreamy bedroom pop vibe, but then the strum of the guitar enters. Listening closely, you can almost hear the intimate buzz of the string in the mic; you get a much more personal vibe, as if songwriter Daniel English is sharing this track only with you. There’s this familiar tone in the vocal delivery too; it has this fireside warmth that makes you feel special. As of now, just a one off hit, but we’ll keep you posted on more as it comes our way.

Don’t Sleep on The Dayoffs

We’re nearing the end of the year, and as such, I’m digging through missed emails and missed bands, which is where I found the latest single from The Dayoffs. The band blends heavy guitar pop with slight touches of indiepop, especially in the way the vocals are pulled off. And, like all the great guitar music, it’s fast and quick, leaving you salivating for more of sugary hooks. The band just dropped their self-titled debut record last Friday, and it’s definitely something worth spinning a time or two.

A New One from Johnny Kills

We love a good guitar pop jam, and we enjoy it even more when it comes from an act we adore, like Johnny Kills. They just dropped this new single, opening with a clean guitar line and vocals, right before the distortion bursts through your speakers. They ride that distorted guitar out ’til the song’s end, but what I really enjoy is the frivolity that is clearly audible in the playful vocal shouts that jump through. I’ll never turn away from a song with energy and a carefree vibe, so enjoy it as you head into the weekend.

Solid Guitar Pop from Walter Etc

If infectious guitar pop is your cup of tea, then I’m promising you joy when you listen to this new Walter Etc track. It kind of reminds me of our own Growl, leaving pop hooks at the front of the song while distorted guitars ring out in the distance. I particularly enjoy the chorus, as it doesn’t seem rushed, coming naturally with the rhythm of the song. Plus, it’s a short little blast of fun, so you get to enjoy it and return to play it again. Gloom Cruise will be out on August 25th via Lame O Records/Lauren Records.

Enchanting Guitar Pop from Kidsmoke

Looks like today’s special is guitar pop, and Kidsmoke are sure to be one of your quick favorites for the day. It doesn’t take long for the song’s vocals to enter the picture, and sweep you away as the guitars dreamily dangle in the distance; it’s almost dreamy, but there’s so much clarity in the recording that you’ll find it hard not to see it as straight-ahead pop music. It kinds of reminds me of our friends in Austin, Shivery Shakes, pulling in some of that sunny West Coast vibes from the guitar lines, while still focusing on the cooling of the vocal display. The band will drop their new EP next month, but for now, just another gem to get your day headed in the right direction.

Buy Growl’s New Album, Won’t You

The longer I run ATH Records, the more proud I am of the work we’ve done. It seems like each release makes me happier, and I’m not sure if it’s because we’re putting out better records (I love them all) or if I’m just happy with the work. Regardless, we are really really really excited for the new Growl LP, Won’t You. It’s a great little album filled with guitar pop hits that are built for endurance. It’s likely to be the album that makes you happiest in the Spring and plays at all your pool parties during the Summer; you’ll likely be so stuck that it’ll be in heavy rotation from there on out. So, why not listen to the band’s latest single, the title track from this great new LP. Order it from us or look for it on April 7th.

Mrs. Magician Announce New Single

mrsmagicThe first 30 seconds of this track already had my ears, drifting vocals carefully over distorted guitar, but it wasn’t until the drums jumped in that this new Mrs. Magician tune really grabbed me. They’ve always had a knack for big hooks, and I think the production quality on this tune really allows for the group to layer the vocals of “someday I’ll fall in love,” ultimately leaving you with an emphatic piece of guitar pop. You’ll want to check it out, and look for this new 7″ on Thrill Me Records, which hits just a day or so before the New Year rings in.

Obligatory Teenage Fanclub Post

teenagefanclubWell, you had to know this was coming, and you had to know I was going to be the one to remind you about this new Teenage Fanclub tune. It just popped up yesterday, offering that classic TF sound, bringing heavy distorted guitars into a melodious zone while the vocals carry your heart home. I’ve listened to their new album Here quite a bit lately, and I think anyone remotely interested in the finer side of guitar pop will want to get their hands on it; it’s available via Merge on September 9th.

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