SXSW Awards – 2018

Your friendly neighborhood ATH staff members have emerged from SXSW week and I think we’re all finally ready to reminiscence on what transpired. As we’ve done in the past, it seems like a perfect time to hand out some awards for the festival with superlatives that we made up like 5 minutes ago. Keep in mind we saw a lot of bands, had a bit to drink, and ventured out to more venues than we can possibly remember. So buckle up, hit the jump and see who we deemed worthy and deserving of our very prestigious awards.

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SXSW Interviews: Common Holly

Who is awake this morning? Not this guy. Myself and the entire ATH crew have emerged from the week of madness known as SXSW and are somehow all working today. It was hella fun, but this is surely the worst Monday of the year. As always, we will be recapping our week here soon, but before that, I have one more interview to run which somehow slipped through the cracks last week. This last one comes from Brigitte Naggar and her Montreal based project known as Common Holly. Hit the jump to read more.

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SXSW Interview: Yoke Lore

We’re almost there folks, but why not meet another artist coming into town. Below you’ll find answers to our SXSW Interviews from Yoke Lore. He’s about to venture off on a large tour through April/May, but he’s planning on coming to Austin to grab some BBQ and take it all in. We’ve also included a new hit that just dropped yesterday, so you can have a taste of what he’s all about; think Rostam, with a touch more pop grandiosity.

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SXSW Interview: Evalyn

Cali artist Evalyn released her Sandcastle EP, a blend of pop, R&B and soul. She’s headed to Austin for SXSW and we got in touch to have her answer our questions. I’m a bit surprised at her pick of Gryffindor to win the World Cup, as Slytherin are definitely the team to beat out there. Check out her hit “Filthy Rich” beneath the interview. She plays at Thursday, March 16th at Palm Door (10:10).

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Love This Bad Moves Jam

Just a few weeks back RayRay caught up with Bad Moves for a SXSW Interview, and now the band are back with a bashing new pop number. They dropped this tune today, and you’ll only need a few seconds to catch onto the band’s infectiousness. But, more importantly, like similar spirits The Spook School, they’ve crafted social criticism beneath the guise of incredible pop music; it’s some of the most important music being written today. This particular tune tackles the commodification of art by the disenfranchised and spitting it out into the masses. They’ll also be touring with Jeff Rosenstock for a few weeks in late April, so hopefully we all get a chance to catch their greatness live!

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