Non La Signs to Mint Records, Shares New Single

A few years have passed since Non La release Not In Love, which is one of my daughter’s favorite records to grab off the shelf (she’s really into pink!), so I was really pleased to hear that DJ On has signed his project on to work with Mint Records. Listening through this single, you can definitely hear the slight change in direction DJ, mostly as it feels a little more minimal upon the first minute or so. Still, the track certainly explodes, giving you that hook-laden punch that drives home all lyrical content from On. Visually, the video pays homage to the moments of “queer joy, love and tenderness,” hopefully shining a ray of light through the darkness of our times. There’s a new record in the works, but for now, you’ll have to just enjoy the hell out of this track.

Non La Shares Wait 4 You Video

If you haven’t gotten to listen to Non La‘s debut Not in Love LP, then this is your chance to correct your mistakes. It’s a refreshing pop rock record that reminds me, to a degree of the early Diet Cig stuff. It has that same infectious quality, and a simplicity that allows for the earnestness of the songwriting to sparkle in the forefront. There’s just something about no frills good old fashioned rock n’ roll, and its on full display in this video, only furthering my belief that you’re life will be infinitely better the moment you take a chance to grab the LP from Lost Sound Tapes and Kingfisher Bluez.

Pop Rock from Non La

Two things I love are when your favorite labels team up to work on something; you generally know something great is in the water. In this case, Kingfisher Bluez and Lost Sound Tapes have united to bring this great pop rock LP from Non La your way, and what a single to kick things off. It starts off with this sort of Sandy Alex G solo work, just a solid voice and a guitar line; even at its simplest, you’re intrigued. Then, gang vocals join in the fray, teasing for a second before the song jumps off to pure infectiousness; I don’t know if it’s the stuttering of “r-i-ght” or the the gang singing along, but there’s nothing that can make this track any more fun. Not In Love will be dropped on February 14th, and you can pick between vinyl and tape!