The best thing about such a large festival like SXSW is the diversity; you can pretty much catch any sort of music you like. Demo Taped brings some soulful pop to Austin next week, and we caught up with him real briefly to catch some insight into his forthcoming performances, as well as his hit “Own It.” If he catches your ear with that, be sure to look into his Momentary EP.
Pathology was a pretty decent introduction to Trails and Ways, and they’ve built on that success with a few singles for their latest record, Own It. This one below is the latest, and I think those looking for the next Tame Impala will find some similarities, fusing the blend of psychedelic with pop accessibility; these are songs meant to be absorbed by pop fans that like their tunes just slightly to the left of the dial. It has a memorable hook of rising and falling “oh”s, which find a way to sink their nails deep into your pop soul. Look for the new record, featuring this hit, on October 7th.