I’m an avowed pop fan, of a certain sort, and Cardiff outfit Private World are definitely of that lot. The band guarantees an aura of sophistication in their presence, and while I can hear that approach in the single that comes with this announcement, I can also attribute my fondness to other aspects. There’s a faint hint of a nod to Edwyn Collins in a few spots of the vocals, built in with the angular cuts of the guitar to kind of bend the song’s natural warmth towards a more skewed slice of pop music. There’s a hook, but not too much to make it burdensome on repeated listens…which you will definitely want. The band are wrapping up their debut, dropping next year via Dais Records.