SxSW 2018 in Photos

We’ve shared pics from the ATH vs SOTO party and a few in our SxSW 2018 Awards post, but I want to share a gallery of my faves from this year’s Conference. I also have a link to my photos website with the GIANT collection of photos from all days, every days I was at SxSW this year. I hope you enjoy reliving SxSW with us one last time.

Portraits, friends, lights, atmosphere and more than a few musicians.

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SXSW Awards – 2018

Your friendly neighborhood ATH staff members have emerged from SXSW week and I think we’re all finally ready to reminiscence on what transpired. As we’ve done in the past, it seems like a perfect time to hand out some awards for the festival with superlatives that we made up like 5 minutes ago. Keep in mind we saw a lot of bands, had a bit to drink, and ventured out to more venues than we can possibly remember. So buckle up, hit the jump and see who we deemed worthy and deserving of our very prestigious awards.

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SXSW Interviews: Common Holly

Who is awake this morning? Not this guy. Myself and the entire ATH crew have emerged from the week of madness known as SXSW and are somehow all working today. It was hella fun, but this is surely the worst Monday of the year. As always, we will be recapping our week here soon, but before that, I have one more interview to run which somehow slipped through the cracks last week. This last one comes from Brigitte Naggar and her Montreal based project known as Common Holly. Hit the jump to read more.

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Brand New Eureka California Hit (SXSW Artist)

One of our favorite duos from Athens, GA just dropped a brand new tune off their forthcoming LP. Like all great track from Eureka California this one drops in at just over 2 minutes, but it packs a ferocious punch. Drummer Mary Uhler is back there furiously pounding her kit, setting a quick pace that forces Jake to push ahead with both vocals and guitars. It’s a breakneck speed, indie rock speaking, but the slight vocal inflection in Jake’s voice give just the slightest hint at pop sensibility. They’re also going to be one of the hot tickets at SXSW, with everyone clamoring to catch them live. Roadrunners will be released by HHBTM on May 4th. Check the song out below, with their SXSW dates included.

March 14: SXSWaterloo Day Party @ Waterloo Cycles

March 15: HHBTM Official Showcase @ Seven Grand

March 16: New Granada Day Party @ Gingerman

March 16: Crashing Through Publicity & Tiger Bomb Promotions Day Party @ Beerland

March 17: Athens in Austin Day Party @ Side Bar

SXSW Interview: Yoke Lore

We’re almost there folks, but why not meet another artist coming into town. Below you’ll find answers to our SXSW Interviews from Yoke Lore. He’s about to venture off on a large tour through April/May, but he’s planning on coming to Austin to grab some BBQ and take it all in. We’ve also included a new hit that just dropped yesterday, so you can have a taste of what he’s all about; think Rostam, with a touch more pop grandiosity.

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The 2018 Buckaroo Ball at SXSW (3/14)

Our good friend Mike has been coming in every year from Scotland, and the last few years, he’s put together a great show featuring folks from his home country; he’s dubbed it the Buckaroo Ball. This year he returns to Hotel Vegas for the party; things will kick off at 7 PM sharp! There are tons of great bands, several of whom have made some huge waves in the US already…with a couple others worthy of attendance. Shopping and Catholic Action will be big draws for you, but don’t miss out on Breakfast Muff, Lylo, Lucia and Tijuana Bibles. The Scottish scene is hugely influential in our indie rock scene, both past and present, so go get yourself a little taste! You’ll find some hits after the jump!

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