SXSW Awards – 2017

How is it possible we’re already through SXSW hangover week? It seems like only yesterday the ATH crew was hanging at Hotel Vegas, with Lone Star in hand, kicking off the week a couple of Sundays ago with the awesome lineup put together by Nathan and our boy Mr. Laird. As always, we move on, reflect on the fun behind us, and plan for the next great lineup or festival. Such is the beauty of living in the live music capital of the world. To look back on the festival, Nathan, Brian, and myself came up with an arbitrary list of awards with each of us picking our choice for the category.

Hit the jump for our awards, final thoughts and a few related pics from a fun, exciting, and draining week.

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SxSW 2017: ATH vs SOTO Party Pics

Who is ready to relive the greatest day of music ever assembled by John Laird and Nathan Lankford? Ever.

The jams were copious as were the tender moments. The showcase highlighted the talent in Austin with bands watching bands that shuffled up to be other bands. We had international celebrities in attendance, as well as every familiar face possible. I took photos, some with an Instax. We ate sausage wraps and drank beaverages. It was perfect air for a whisky.

Click through and be impressed.

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Last Minute SxSW Advice

Wear comfortable shoes. You will be in a line at some point. Let’s all make a deal and not judge each other by their lack of fashionable footwear.

It is a marathon, not a sprint. Don’t go out too hard. You will burn up. It sucks. It is how you get sick. Keep that even keel.

Remember, this isn’t just Spring Break. There are people in town doing serious work. There are developers creating the next app you won’t ever download and directors trying to get their movie you’ll never see made. Most importantly, if you haven’t been embedded with a band for a day, you probably don’t know the hustle the artists put in. Buy them a beverage, help them load out, be polite when soundchecks go sideways.

Go see something alone. Sharing is fun, but so is a little you time. Relax, have a moment to yourself.

Come to the Showdown.

You can’t see it all. FOMO is dumb. You will always miss something. Don’t be ass trying to hustle your way in to every venue.

Be nice. GET OFF MY LAWN.

The Glasgow Buckaroo Ball @ Mohawk (3.17)

For me, SXSW is all about friendships; you make new friends you’ll share a lifetime with, and ultimately, that’s what’s been so great for me the last twenty years of attending. One such friend hails from Glasgow, and he’s bringing a bunch of his friends over for an official showcase at Mohawk next Friday! The Glasgow Buckaroo Ball features hot Scottish acts like Pinact, The Pooches, Catholic Action, Happy Meals, Spinning Coin and Womps! Should be a great night where all our Scottish friends get to share in their love of Texas, so come find us boogieing all night long! Here’s a few jams to get you going.

Fresh New Eureka California (SXSW Artist)

It should come as no surprise that we’re rapping Eureka California; the group continuously graces our little blog from time to time (well anytime they release new tunes). Today we bring you their latest single in hopes you’ll jam it out, and if you’re on your way to Austin we hope you’ll check them out. This new rocker comes from their Wigwam 7″, which was just released by HHBTM. It’s quick, a touch noisy and certified ear candy. Here’s the SXSW dates for the group:

3/16 – Austin, TX @ Waterloo Cycles (day party)
3/17 – Austin, TX @ Teller’s (HHBTM Records SXSW Showcase)
3/18 – Austin, TX @ Sidebar (Athens In Austin day party)

SXSW Interviews: Doe

Last year the Doe released Some Things Last Longer Than You to rave reviews, and they’ve opted to follow up their success by bringing their energetic pop rock to the States for SXSW. We briefly caught up with the entire group to give you a little insight into what they’re all about, as well as toss in a sample track from their last album, which is available via Old Flame now.

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Dreamy Pop Tune from Trementina (SXSW Artist)

Trementina has two things going for them at the moment: they’re from Chile (a place I long to visit) and they craft beautifully simple dream pop. The band claim they aim to influence lucid dreaming, using the rain drenched backdrop of their home to draft atmospheric touches into their music. I love the way this song fades away in the middle of the song, only to slowly reemerge with the samples sputtering back into your ears. Luckily for me, the group will bound over national borders to make their way to Austin for a few SXSW dates, celebrating the release of their new album, 810, via Burger Records on March 24th.

Fun Pop from The Gift (SXSW Artist)

You’re staring at your SXSW schedule, trying to figure out something interesting to squeeze in, though you’re not sure what you’re looking for, exactly. Might I suggest The Gift? The band crafts clever pop numbers, with this album the band’s first to sing entirely in English. Oh, and did I mention that Brian Eno of Brian Eno fame did the production on the album, as well played keyboards and backing vocals? Maybe he’ll show up at the fest to quietly sit behind the keys! Regardless, you’ll get a chance to hear tons of new tunes from the group’s new LP, Altar, which hits on May 5th via La Folie.

SXSW Interview: Slow Caves

Slow Caves are a hook-laden bunch of pop rockers from Fort Collins, making their way towards Austin for SXSW. They’ll be hitting town to spread their name, supporting their new release, The Desert Minded EP (Old Flame), which hits a few days before they blow into town. We tossed them a few quick questions, and they kindly responded. Look for one of their new tracks below too!

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ATX Spotlight: That Julia Lucille Video I Need to Post

Feel like I could definitely (and will) do more on International Women’s Day, so what better way than to celebrate one of our favorite Austin artists, Julia Lucille. Recently she released this video for “Darkening,” one of the many beautiful tracks on her forthcoming Chthonic LP…and, well, I think you should watch it. The way the video was shot (by Jordan Moser) perfectly matches the song’s mood; it’s also a pretty sparse song, lyrically, illustrating just how much power Julia can carry with the simplest approaches. Oh, and she’ll be playing at our ATH vs SOTO Showdown this Sunday over at Hotel Vegas. Her album will be released by our friends at Keeled Scales on April 7th.

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