It doesn’t take much more than being signed to Lame-O Records for me to be attached to a band. But, in the case of Cherry and their latest song, they’ve already got me hooked. The video is gritty, moving across various mundane activities (though I’m attached to the backyard soccer scene) and splicing it with members of the band. Also, it has dogs. People love dogs. In the track itself you hear earnest guitar pop, with guitar lines reaching up to the angular heavens as the drums crash down and vocals drawl across the front of the mix. It’s sonically focused, yet relaxed in the delivery…all showing promise of the band’s forthcoming record, Dumbness, out on September 29th.