Today I am pleased share with you fine folks this new tune called “My World Now” from our Seattle based amigos Advertisement. The song has this engrossing take on what I consider Americana rock inspired music which can be likened to older bands like Grateful Dead or something more modern like Fruit Bats. For me, it’s just the right amount of Americana twinged with subtle hints of psych to round things out.
I know that at some point, it was fairly sacrilege to say you listened to the Dead…mostly because that led to worse things like Phish or even Leftover Salmon. But, there was a period from the band that I still think upon fondly, mostly as its rooted in the way rock n’ roll grew up in America; it seems like Seattle’s Advertisement were taking note. Their latest track will trick you from the start, almost coming off like a discordant angular guitar tune…that’s just a few riffs. Soon, that all fades away for a deep family band feel. Guitars trade lines back and forth, piano tinkers throughout, yet it’s all so tightly structured that you cannot help but to be captivated. For my two cents, I always appreciate the family style approach to songwriting…and its pulled off excellently in this number. Look for the track to appear on a new tape for Smoking Room Records, with some October shows to celebrate across the States.