We came to know Israel’s Borito because of their connection to our friends in Bones Garage, who we’ve backed by helping put out a couple of tapes (right HERE). The band are working on the release of their new album, and in doing so, they wanted to share one of the more infectious numbers on the LP. This one has a great thematic relevance to how we should all see the world, highlighting our need to embrace the inner child from time to time, balancing out the expectations of the world of adulthood. The band employ solid vocal hooks with the chorus, and while they create this natural bounce, they’re not afraid to let loose a little bit and drive the rock home, as you can hear when they close this one out. If the band aren’t on your radar, perhaps its time you rectify that!
Hopefully you recall last year’s Oi Ma Yeah, the Bones Garage LP we helped put out into the world (listen here) because it was an excellent pop record, perhaps overlooked by folks in the US. But, the Tel Aviv act is back again this year with Poland, another LP we’ll have a hand in getting out to the masses. Today, they share “I’ve Loved,” which is perhaps one of the more striking songs on the new record; it’s a song all about loving everyone you encounter, despite not loving yourself enough. The video, like the song, is stripped down, focusing entirely on Ariel as she shares her song with you. Let’s hope you’re all paying attention this round, as the group is phenomenal and we’re super happy to have a small hand in sharing their music with you.
Yet another SXSW is in the books and it’s time for the ATH crew to reminisce a little and offer some highlight from the week behind us. I think we’ve had enough time now to take a few deep breaths, collect our thoughts, and delve through tons of notes and photos. As we’ve done in the past, we’ll offer up awards to bands, venues and events worthy of such praise. It will be glorious. Hit the jump for a full recap with photos.
As a web site, we cover stuff from all over the globe, but as ATH Records, we’ve mostly focused our attentions at home in Austin. Then I heard this new album from Bones Garage, and was floored, so I reached out to the band hoping they’d let me put out a tape for Oi Ma Yeah. They complied, so here I am sharing the newest single from the group; the expansive “Homo Sapiens Love.” While the first two singles were straight pop material, this track spans over 6 minutes, working back and forth between post-rock and thoughtful pop. Ambient moments and buzzsaw guitars ring out, though the band uses their patience to calmly tease out the track’s pop sensibility, which floats in with this light guitar bit. I could probably write about this track forever, and never cover all the finer details, so see below for yourself! The album drops March 29th, but if you’re looking for acts to catch at SXSW, pencil this bunch in your schedule.
We often get carried away in the hype of the music biz, but one thing that Bones Garage reminds me is that there’s always been a voice inside of us all, waiting to break free. Interestingly, this Tel Aviv outfit is doing so by offering up dreamy pop from one of the darker region’s of the world. The jangling guitar seems to maneuver in and out of the mix, allowing for various points of focus; I’m partial to the energetic spruce that hits just after 2:30. Ariel Pedatzur owns the song with her distinctive vocal performance too, dragging out syllables where needed, though always with a charmed touch of the angelic. The group will be releasing Oi Ma Yeah later this year, so feel free to fall in love now.