More from PEMA

pemaJust a few weeks ago we dropped a tune your way from Alex Cohen, who many people will know from her work with Austin’s Alex Napping. But…don’t confuse this, as PEMA is her pop-centric new project, where she’s really stretching herself to find a new place for her voice. For this number, she enlisted producer LAZ3NBY to work behind the buttons. The product is a place where you likely haven’t heard Alex go, but if that’s the case, or if this is your first introduction, your’e going to be enamored with the end product. Vocals are looped back in to provide background while Alex’s voice rises to the front of the mix; I like the restraint on the beats, allowing Cohen to shine. Look for her PEMA debut, Doublethink, via Wishy Washy on June 3rd.

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Brand New Music from Pema

alexThose of you spouting off about how Austin music is dying need to just stop. Today alone I ran singles from Slomo Drags and Bloody Knives…both better than 99% of what’s come across my desk from elsewhere. Now we have this brand new track from Pema, the working title of Alex Cohen’s new pop-centric project. She’s most well-known in town for her work with Alex Napping, but the brilliance of this track should not go unnoticed. What’s most striking for me his the strength of her voice; it’s always been great, but it’s presence in the mix is really remarkable (it reminds me a lot of Amber Coffman). I love the playful work of everything behind her voice too…such a good introduction to her new project. Look for her debut, Doublethink, via Wishy Washy Records on June 3rd.

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