Welcome Strawberry Drop Desperate Flower

The ever-evolving work of Welcome Strawberry is always something that lures me into really deep listens; I don’t think they’ve delivered the same packaged sound once, and for that I’m grateful. If you listen to opening track “Fragrance Net” you will almost instantly notice that there’s this clarity to the beginning of the record, working more in a pop realm with an airy feel, as opposed to some of their earlier buzzsaw guitar moments. That said, you can take songs like “Doings of a Wraith” or “Check Scractchers” and you can see that the underlying sentiment to their songwriting is omnipresent, but they’ve repackaged it, keeping their sound fresh and interesting ere they grow stale. All sorts of vibes await those who press play on Desperate Flower; it’s available now courtesy of Cherub Dream Records.

Welcome Strawberry Announce Desperate Flower

Over the last little while we’ve been hyping up Oakland band Welcome Strawberry, and today, they announce their sophomore album, which I’ll obviously be anticipating. Their shoegaze vibe still operates as an undercurrent, but like many of their peers, they’re utilizing more propulsive percussive elements to give the song a natural movement. Those rhythmic blasts allow for the noisier elements to swirl and intermingle, continuously wrapping around one another and the listener’s ears. I really love the way the vocals are done here too, overlapping and embracing a dreamy sentiment. Desperate Flower is out on July 25th via Cherub Dream Records/a la Carte Records.

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