Tag: personified

Optic Sink is the new project from Natalie Hoffman (NOTS) and Ben Bauermeister (Magic Kids); they’ve just announced their debut felt-titled album via Goner Records. While the presser hints at a wide range of sounds, our first listen is this pulsing electronic number, matched up with this visual enhancer. For me, the song sort of strips the humanity from Hoffman, offering an almost sterile machine-like vision, devoid of emotions in its presentation. Perhaps its a last gasp, a final attempt to hold onto all that we hold dear as we struggle with loss on so many levels. Whatever it may be, it’s definitely cool to my ears. The LP will be released on October 2nd.