Rural France Share Thirty Seven Forever

When you drop a name like “jangly adventures in the magical mundane, you’re surely going to find a home on ATH over here, and well, that’s exactly why we’re here to talk about the new Rural France track. At first it feels like they’re going to shoot off into this power-pop strain of the jangle, but they hold tight, pulling it into more of a yearning pop tune that really feels like the best song never written in the 70s; the messaging is also a big feel for those of us that never want to grow old. I think they’re little flex of noise in the middle of the tune manages to illustrate their continual growth and willingness to make up their own songwriting rules. Look for Sloths on May 8th via Meritorio Records and Safe Suburban Home.

Rural France Announce Sloths

There are two things that are certain in life: death and pop hits from Meritorio Records. Today, along with a new LP from Fort Not, they’ve announced that there’s a new Rural France LP in the works, with the delicious single hanging below. This is a snappy number from the UK outfit, entering on the back of some cymbal crashes as the vocals and guitars attempt to match the hook of the rhythm section. Those vocals have a bit of swagger to them, albeit in a fashion that seems a touch playful, matching the group’s penchant for huge pop licks. I can imagine the chorus erupting in the live setting; you can almost envision them all stepping to the mic in synchronized fashion as the audience screams along. Look for Sloths this May via Meritorio Records.

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