Alt-Pop Jam From ICHIWAWA

Traditional, sort of radio ready pop music is something we have always steered clear of and leave it to the big boys to cover for the most part. Chances are, you already read about it or heard it elsewhere. Worcester, MA based ICHIWAWA delivers an alternative style of pop music that resonates with me and fits roughly into a sort of bedroom or DIY genre within the genre. The single “Slow Down, My Guy,” should serve as a great introduction to this artist with a DIY beat and hints of shoegaze and dream as well. More to come.