True Blossom Share Cruel Video

This past year True Blossom released their In Bliss LP, a collection of pop influences from disco to synth to dream pop all collected into a cohesive record. But, in case the band were drifting from your consciousness, they’ve shared a brand new video today for the album’s standout, “Cruel.” This is precisely what I’m talking about when referencing the band’s ability to blend genres and influences; it feels like it could easily be dance-floor ready, but has this sort of coy playfulness in the bounce that keeps it subtle and delicate in its presentation. Sit back and enjoy this video directed by Kate Hinshaw, and if you feel so obliged, you can still grab the band’s cassette from Citrus City.

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