Now Announce Now Does the Trick
If there was a K Records credit card, I’d definitely be down to sign up, as the last few years, the label has been one of the dominant forces in wayward pop music, and with this new Now LP, it looks like I’ve got more money to spend. Personally, as I was just listening to Television Personalities, it kind of turns the corner and takes a more psychedelic leaning; it still feels ramshackle and on the edge of following apart, but that’s part of the beauty, as it never collapses, letting melody craftily waft into the year. The group features members of Thunder Boys and Cindy, so you’re guaranteed to have some of the best songsmiths in the underground creating new pop gems. Now Does the Trick is out on May 16th via K Records.