Even after taking off Monday, we managed to get tons of coverage out there. I was stoked to hear that new Cindy song that I had been promised late last year. RayRay started pushing some of our SXSW introductions out with Pendant and Orions Belte. A handful of Austin acts tossed out new tunes, so check in on Hallo, Space Tan and Transy Warhol…a few who will be playing our just announced ATH vs SOTO SXSW Party. Plus, I got a bonus add by getting an excuse to post a little Braid to this site, on top of including my favorite releases of the week for streaming purposes. Get at it below.
As we mentioned in our premiere post yesterday, that ‘lil festival called SXSW is going down in just a few short weeks and we at ATH are trying to support bands and artists as best we know how. Before we head to their shows and buy some merch, the best thing we can do is simply talk to the artists and get their varied perspective on what it means to play SXSW. Today I am thrilled to be sharing the next artist in our series, PENDANT, which is the musical moniker for Los Angeles based recording artist Christopher Adams. He offered some truly thoughtful and detailed insight into the festival. See his response along with tunes and current show dates after the jump.