Alt-Pop Jam From ICHIWAWA

Traditional, sort of radio ready pop music is something we have always steered clear of and leave it to the big boys to cover for the most part. Chances are, you already read about it or heard it elsewhere. Worcester, MA based ICHIWAWA delivers an alternative style of pop music that resonates with me and fits roughly into a sort of bedroom or DIY genre within the genre. The single “Slow Down, My Guy,” should serve as a great introduction to this artist with a DIY beat and hints of shoegaze and dream as well. More to come.

Last Week’s Jams (5.6 – 5.10)

What a wild and crazy week that was. Tons of music, and tons of great albums. We suggested you listen to the latest LPs from Lunchbox, Amy O, Gregor and Stephen’s Shore, among others…so go back and revisit those records if you’re into full-length listens. But, if not, some of our favorite acts popped up after a bit of an absence; there was new stuff from both Quivers and Emma Russack, so the Aussie contingent was representing with new music. This My Best Unbeaten Brother track that opens up the playlist is a ripper, but don’t you dare skip beyond new Yea-Ming or Cats of Transnistria. Just a bunch of great jams for you to enjoy, so just get right to it!

Ichiwawa Share Short Stories

Somewhere between the land of Elvis Depressedly and Elf Power lives the work of Ichiwawa; it’s pop music for the warped, the weird and the weary. Clearly written from a pop perspective, it’s the aesthetic approach that leaves the work left-of-center; it almost feels warped as it makes its way through your speakers, like you’ve got an unbalanced turntable. That’s party of the majesty here, however, since you can still feel that emotional connection in the vocals and the melody, despite the existence of that other-worldly warp-zone. So, if you’re game for welcoming a little weird into your pop tradition, give his new single a spin now.

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