The Wind-Ups Drop Video for Pain In Your Heart

Weary of getting to lost in the wash of morning pop vibes, the Wind-Ups just dropped their newest video, and it offers a different side of pop music. It’s a gritty number on the surface, but lurking beneath is the sense of playfulness that the group manage to capture on the recoding of their most recent LP, Confection. Chanting at first, they use a not to Laverne and Shirley to kick off the noisy wash of grooves that suck you immediately into their exuberance; it’s like a call and response of sorts, with a willingness to just have some fun while you’re cranking out the volume. If you can’t hear the fun kicking on below, maybe you should just grab the LP from Dandy Boy Records, and it’ll all make sense.