About Last Night: SXSW Thursday

Your ATH crew kicked things off for SXSW last night with a slew of official(ish) events around the downtown area and on the east side. It was great to get the band back together for a short night before the madness really begins today and into the weekend. As always, we try to provide the best coverage we can and hit on things in a timely manner. We didn’t see a whole lot last night, but we certainly had some highlights. Check out some quick notes and fancy photos after the jump.

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SXSW Interviews 2026 – Hana Lili

Well it is here people, and having been in the downtown area early this morning, I can tell you that the festival has started. So get your last minute prep in and come say hey to us this weekend. We’ll likely be kicking things off tonight somewhere on Red River. Before we lock it up for a few days, we have another interview to share, this time from rising Welsh act Hana Lili. Check out all them deets and tunes after the jump.

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SXSW Interviews 2026 – Cashier

Really just a day or so now before we sort of shut this machine down and head out to cover as much SXSW madness as we can. It’s a new year and I know the crew has a few “must see” bands not to miss this time. Cashier is surely one of those bands on our list, and are seeing a huge rise right now with our indie music community. We are super excited to share their interview answers with you. As always, full responses, show dates and tunes are after the jump.

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11th Hour SXSW Recommendations

Let’s do this in a quick and dirty way. Songs selected courtesy the ATH IT Dept.

Nightbus – I have vinyl, shameless plug for Welcome to the Jangle (Sunday at Tweedy’s). “Ascension” and “Angles Mortz” (below) capture the vibe from the Manchester Duo. Are ya mad for it?

Chalk – Belfast’s Chalk has been featured here at ATH a couple times, I am bracing myself for menacing melody and heavy beats. LFG.

Modeselektor – Speakeasy will play host on Saturday night to early 2000s synth vibes straight out of the East Berlin scene.

Night Drive – To know them is to love them, annual tradition of a SXSW dance party a Valhalla is becoming a thing, see ya tomorrow night (3/12).

Jet Cemetery – March 14th day party at 13th Floor, it is a record release in the chaos of SXSW. I have the vinyl already (I pre-pre-ordered) and it is one of my favorite things so far this year.

SXSW Interviews 2026 – Sunforger

Phew, what!? You’re telling me SXSW kicks off later THIS WEEK!? Well yeah I knew that, but wow if things didn’t really sneak up on me this year, more so than any prior festival. So things “officially” start going down on Thursday, but you are sure to see some things starting today and of course into what is sure to be a wild weekend. We have another preview for you today, this time with Montreal based act Sunforger. As always, full interview, show dates and tunes will be after the jump.

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Last Week’s Jams (3.2 – 3.6)

Started off with a banging amount of rock n’ roll last week, and then sort of fizzled as the week drew to a close, so all apologies. Still, there was plenty of news and new music for you; we had several SXSW Interviews too, since the festival kicks off this week! Plus, we announced the return of Welcome to the Jangle on Sunday, March 15th. But, new stuff from the likes of Memorials and Greg Mendez caught our ears, as did the newest single from zzzahara, who included Winter on their latest single. Friko continued to keep us guessing on where they’re headed, and some bonus indiepop from the Maureens and Succulents! Jump in below!

SXSW Interviews 2026 – The Family Battenberg

Wow yeah, so this year has definitely snuck up on us, and somehow we are just one week out from SXSW staring next week. Many of us are still unsure what to expect with all of the changes coming in, and how we deal with the lack of a large, centralized meeting space. Either way, we will be out and about, doing our thing. Our interview series continues today with another one from a band on my personal must see list – The Family Battenberg. As always, you’ll find the full interview, set times, and tunes after the jump.

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