Blushing Announce New Album + Share Video

Once upon a time, in a music city long ago, ATH Records helped press Blushing‘s Weak EP to hot wax; it sold out and has since been reissued as the band have risen to meteoric status in the dream pop/shoegaze scene. I actually take little credit in that rise, as the band have been one of the hardest working acts, which has seen them get huge and sing to Kanine Records. Today they dropped us a new tune and a new video to announce Sugarcoat; this song feels like they’re dipping beyond the modern “gaze” era and looking almost towards an alt-rock of the 90s…at least when it gets to the chorus. Give this deserving act a chance; Sugarcoat drops on May 3rd.